Analysis of Mojo magazine front cover!

Language- This magazine follows the general conventions of a music magazine with a large masthead, main image and some sub-text. The masthead is large and stretches across the cover to catch the attention of the audience. The main image of the band 'Oasis' is the main feature of the magazine and we as the audience know this through the image and caption. The shot they have used for the image is a close up shot. The headline 'Oasis' stands out very well on the cover as they have used a glow effect on it, as well as on the '2008'. The house style of this magazine is predominantly black, white and red which I think works really well together. To generate more sales, Mojo add promotions in the magazine such as a free CD when you purchase it. They have also included a picture of the CD so the audience know what they are given if they purchase the magazine. Above the masthead 'MOJO' there is some sub-text showing the features in the magazine accompanied by images, because everyone likes to see pictures.

Institution- The publishers of 'MOJO' magazine are Bauer Media who publish many other magazines such as Q, Kerrang and FHM. Bauer Media are Europe's largest privately owned publishing group and they publish over 300 magazines in 15 different countries. They also publish online, T.V and radio stations.

Ideology- The publishers of the magazine are trying to promote a sense of quality for the magazine by using Oasis on the front cover as they are a huge band all over the world and they are featuring in their magazine. This symbolises that the magazine use the biggest and best bands for their articles.

Audience  The genre MOJO music magazine is a mix of traditional music such as The Beatles and bands such as Oasis and Radiohead. People interested in old music such as The Beatles will be interested in the magazine, as well as people interested in new bands that are evolving in the music industry.

Representation- The magazine are representing the artists (Oasis) on the front cover in a positive way. The name 'Oasis' is lit up in neon light to attract the attention of the reader and the sub-text says ' The boys are back in town' which makes the reader want to know what they have been doing. Also, there is a quote from the band on the cover ' We've been to the dark side' which makes the reader want to read on and find out what they mean by this quote.